Wipro’s Annual Report assignment in 2011 was a logical culmination of our long engagement with the client. It had taken one year to bridge the distance of 1300 miles between our respective headquarters.

This leading global company in the sphere of IT/ITes was standing at an important juncture of its evolution with reorganisation of its business structure and approach to business.

We chose to depict the essence of this change in simpler terms and back it up with support visuals of corresponding simplicity. We also brought about our objective content strategy that directed non-statutory content including the narrative, executive messages and Management Discussion & Analysis report.

The report was appreciated for its communicability and simplicity in design. Of various aspects of client appreciation, one that meant the most to us was that the distance of 1300 miles was never felt by the client.